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By Alphonso Smith
Let’s go….
Remember we’ve already decided that we will be successful in offering premium content.(video, digital, etc.) via e-commerce in a almost 100% electronic environment. Our business will be conducted in a beneficial manner for all parties involved.
At this point, we’ve decided on a name for our company and our website. we need to figure out who are the customers we are looking to serve and buy our product? Who are we going to sell our products to?
We can attempt to serve everybody or we can focus on those who are interested in what we are offering and will buy. Studies show that more sales are the key, and sales that generate repeat sales are best gotten by targeting a portion of the market. It becomes easier to know and talk directly to a targeted portion of the market. Your message heard by those who are not open to hear it, will just ignore it. Target your message to those who are open to hear your message. They will hear. They will listen. When they listen, they can be called to action.
As we are learning our customer base, we are learning what makes our customers tick. We’ve learned our customers’ ‘core complexes’ are composes of beliefs, feelings and desires that drives the customer’s buying behavior
Now that we think we know our customer (likes, dislikes, what makes them go further then they have gone before, what will make them take action?) let’s put all of this into a Sales page. One that does what we need it to do. I only say build a sales page to those who are able to or have confidence that they can. If you can’t, then that should only be a temporary thing, experiences will give you guidance. But for now there are copywriters galore that will give you the result of their skills for a fee. I don’t mean it in a demeaning matter, but they are everywhere. In my estimation, it’s a buyers market. Don’t act like a newbie. Be a new-bie. There are sample sales letters everywhere, there are boiler plate sales letter packages everywhere, don’t fret.
The great thing about this business is that you can build it from the ground up. If you want you can buy a turn key situation. It’s called a Business in a Box. The next option is that instead of buying your business in totality, it can be bought in components. Another option is that you can build it as you go.
Then you can also experience affiliate marketing. If money is limited and cost are an obstacle. Affilate marketing will allow you to learn what going on at the least expense and you can still make money. We’ll get back to affiliate marketing later.
At no time do we want to stray too far. We are at the sales page stage. I should really refer to it as the sales page package. I say sales package because that is what we’re putting together. No.1, there is the sales letter which goes into detail of what the product does, how it will benefit the buyer, how you the seller of the product can be trusted to give the buyer a fair deal and how the buyer should take immediate action in buying this product because of all types of legit reasons.(In my opinion, the most lengthy). Then there should be what I refer to as a lead capture page. This is called by many names and is narrowly tweaked for various purposes. Since one of the purpose I use it is to get names.(capture leads for future sales) I’m so driven to building my list, that I will give premium gifts in exchange for names. I repeat, these are leads for future sales to interested clients.
About the Author: Alphonso Smith is a founding member of The New-bie Nation supporting, promoting and advocating issues pertaining to the success and well-being of New-bies in the Internet Marketing industy. Mr. Smith is also contributing writer at
new-bienation.blogspot.com
Source:
isnare.com
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