Category: Digital Marketing

Auto Dealers are Using Social Media to Reach Out and Manage New Consumers

by

Lakeelsinoreford.com

As the effectiveness of traditional advertising methods (traditional methods include print advertising and TV advertising) are called into question more and more dealerships are turning to digital methods for promoting their dealerships. One of those digital methods is the use of social media sites. With so many social media networks out there it can be easy for dealerships to get overwhelmed by the prospect of creating a social media strategy. But ignoring the power of social media to reach out to consumers is a mistake dealerships can’t afford to make.

Connect With Your Consumers A powerful aspect of social media is the ability to connect with consumers. An important thing to remember when using social media to connect with consumers is that consumers are not looking for things to be sold while on these networks. Rather they are looking for deeper relationships and connections with the brands they connect with. While dealerships are connecting with consumers on social media networks, it is important to keep in mind who their audience is. An article in business2community.com suggests that while reaching out to consumers, the best way for dealerships to connect is to first connect with their current consumers. These consumers have already purchased a good or service from them and are already familiar with their brand. Once they have reached out to current consumers, then it is time to reach out to potential consumers. While connecting with potential consumers, it is important to remember that the quality of followers is better than quantity. A dealership reaching out to three local consumers who will interact with and, in turn hopefully promote their brand are better than 1,000 followers who like or follow a dealer’s social media page and do nothing else. Business2Community also suggests that if dealerships are having trouble gaining new followers, they should offer small incentives for consumers who engage with their social media page or pages. This is a simple yet effective tactic that allows dealerships to gain new followers who will actively engage with their brand. Which Site is Right For Your Dealership? Not all social media sites are created equally, and as such it is not as important for dealerships to be on every social media site. If a dealer’s social media strategy is to foster an online community where people can have a common place to talk about the dealership and share experiences, then Facebook is the place they’ll want to be. If a dealership simply wants to push content and information about their dealership, while fostering interactions with said content, then Twitter is their site. If a dealer wants to post photos of their inventory for their consumers to see, then Pinterest – a mostly visual social media network – is their answer. Though, the best social media strategies for dealerships should include the use of some sort of combination of social media sites, which are used to reach out to consumers. According to Mongoose Metrics, 22% of dealerships already use both Facebook and Twitter in their social media strategies. Instant Communication Quite possibly the most powerful aspect of social media is the capability of instant communication. No longer do dealerships have to wait for their ads to show up in local newspapers or TV ads to promote upcoming sales or promotions. Now they can instantaneously update their fans or followers about upcoming events and promotions. It is this instant communication that is so essential to dealerships and their social media efforts. Instead of sending direct mail pieces that may or may not be opened, dealers have a way to reach out to consumers, and track the success of their messages. This is most likely the reason why according to a report done by CNW Research, around 41% of dealers in the U.S. use social media sites like Facebook to promote their dealerships. Social media is a powerful tool that dealerships can no longer ignore. With their streamlined ability to reach out to consumers and promote brands, social media strategies should be a part of every dealership’s digital marketing efforts.

Lake Elsinore Ford sells new & pre-owned Ford vehicles, service & parts. We also house a large variety of pre-owned inventory from other manufacturers to meet the needs of our Riverside County area customers. IF you are searching for Ford dealers using keywords

Lake Elsinore Ford

or

Ford Lake Elsinore

, come visit us in Lake Elsinore today!

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Auto Dealers are Using Social Media to Reach Out and Manage New Consumers

By Alphonso Smith

Let’s go….

Remember we’ve already decided that we will be successful in offering premium content.(video, digital, etc.) via e-commerce in a almost 100% electronic environment. Our business will be conducted in a beneficial manner for all parties involved.

At this point, we’ve decided on a name for our company and our website. we need to figure out who are the customers we are looking to serve and buy our product? Who are we going to sell our products to?

We can attempt to serve everybody or we can focus on those who are interested in what we are offering and will buy. Studies show that more sales are the key, and sales that generate repeat sales are best gotten by targeting a portion of the market. It becomes easier to know and talk directly to a targeted portion of the market. Your message heard by those who are not open to hear it, will just ignore it. Target your message to those who are open to hear your message. They will hear. They will listen. When they listen, they can be called to action.

As we are learning our customer base, we are learning what makes our customers tick. We’ve learned our customers’ ‘core complexes’ are composes of beliefs, feelings and desires that drives the customer’s buying behavior

Now that we think we know our customer (likes, dislikes, what makes them go further then they have gone before, what will make them take action?) let’s put all of this into a Sales page. One that does what we need it to do. I only say build a sales page to those who are able to or have confidence that they can. If you can’t, then that should only be a temporary thing, experiences will give you guidance. But for now there are copywriters galore that will give you the result of their skills for a fee. I don’t mean it in a demeaning matter, but they are everywhere. In my estimation, it’s a buyers market. Don’t act like a newbie. Be a new-bie. There are sample sales letters everywhere, there are boiler plate sales letter packages everywhere, don’t fret.

The great thing about this business is that you can build it from the ground up. If you want you can buy a turn key situation. It’s called a Business in a Box. The next option is that instead of buying your business in totality, it can be bought in components. Another option is that you can build it as you go.

Then you can also experience affiliate marketing. If money is limited and cost are an obstacle. Affilate marketing will allow you to learn what going on at the least expense and you can still make money. We’ll get back to affiliate marketing later.

At no time do we want to stray too far. We are at the sales page stage. I should really refer to it as the sales page package. I say sales package because that is what we’re putting together. No.1, there is the sales letter which goes into detail of what the product does, how it will benefit the buyer, how you the seller of the product can be trusted to give the buyer a fair deal and how the buyer should take immediate action in buying this product because of all types of legit reasons.(In my opinion, the most lengthy). Then there should be what I refer to as a lead capture page. This is called by many names and is narrowly tweaked for various purposes. Since one of the purpose I use it is to get names.(capture leads for future sales) I’m so driven to building my list, that I will give premium gifts in exchange for names. I repeat, these are leads for future sales to interested clients.

About the Author: Alphonso Smith is a founding member of The New-bie Nation supporting, promoting and advocating issues pertaining to the success and well-being of New-bies in the Internet Marketing industy. Mr. Smith is also contributing writer at

new-bienation.blogspot.com

Source:

isnare.com

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